Goicouria – VP Digital Media @ MTV Networks LatAM.

MTV Networks Latin America announced the promotion of Luis Goicouria to Vice President of Digital Media for MTV Networks Latin America. In this role, he will be in charge of overseeing the company’s New Media division. Based in Miami, Goicouria will report to Charlie Singer, Executive Vice President of Programming, Creative and Strategic Marketing, MTV Networks Latin America.

“Wireless and web-based technologies are evolving rapidly in Latin America, and we’re committed to reaching and expanding our audiences through these new platforms,” said Singer. “Luis will spearhead the development of our MTV, Nick, and Vh1 content distribution across such platforms, and I’m confident that his knowledge in this area, along with his strategic ingenuity and excellent management skills, will take our digital media operations to the next level.”

Goicouria brings several years of management experience, spanning wireless, internet and media expertise. He will now oversee all strategic and operational aspects of interactive digital media, and continue to ensure the integration and expansion of both online and mobile businesses. He will also lead the development and distribution of proprietary digital content for MTV Networks’ brands across Latin America.

Prior to this position, Goicouria served as Senior Director of New Media for MTV Networks Latin America, and was in charge of developing and executing the company’s new media strategies throughout the region. In this position, Goicouria developed MTV, Nickelodeon and VH1’s online properties, and MTV Latin America’s groundbreaking 3-year alliance with Motorola, which extended the reach of premium MTV content to mobile users in Latin America. In 2004, Goicouria was instrumental in the negotiation of Nick’s SpongeBob content deal with VIVO Brazil to promote the character’s film debut in the region.