Goldman Sachs & Latin Force seeking opportunities to acquire US Hispanic marketing agencies.
November 18, 2006
Goldman Sachs Urban Investment Group (UIG) announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential acquisition opportunities in the Hispanic marketing services sector, targeting companies with revenue of $5 million and greater.
“I look forward to the opportunity to expand the reach and services of Latin Force,” says David J. Perez, Chief Executive Officer of Latin Force, LLC. “By partnering with the Goldman Sachs Urban Investment Group, we now have the capital to pursue significant expansion through acquisitions,” Perez comments. “Through our combined efforts we intend to form an integrated marketing services company focused on the U.S. Hispanic market.”
Managing Director of Goldman Sachs, Kevin Jordan comments, “UIG is attracted to David Perez because of his depth of experience and a keen understanding of the industry. We are looking forward to collaborating with David and his team on pursuing acquisition opportunities.” Jordan continues to say, “UIG believes the confluence of favorable, demographics and market conditions present a compelling business case within the Hispanic marketing services industry. And we see Latin Force becoming a premier service provider for companies seeking to reach the U.S. Hispanics markets.”