GolTV gets a Makeover with Brand Redesign.

GolTV announced the launch of a new branding for the 24/7 soccer network. The new branding and on-air redesign further enhances GolTV’s dynamic programming and delivers on their promise to provide engaging content for viewers.

GolTV accomplishes this by utilizing dynamic and eye-catching on-screen graphics that show the faces of the channel’s real stars: Ronaldinho, Raul and Pavel Pardo, and other top players in the Spanish and German Leagues. The look and feel of GolTV is now much more artistic, more colorful, and more dynamic, with compelling graphics and stirring music.

“In today’s cluttered television marketplace, it is increasingly important for networks to define their look in order to maximize the value to consumers and engage them. Our new enhanced on air look builds more of a visible flavor into our on-air presence with a sense of 3D or depth that allows you to feel transported into the screen. We have modified all of our on-air components, bumpers, promos, on screen graphics and more, to make them more crisp, alive and eye popping in blue and orange hues,” states Lombello (see video sample attached).

GolTV’s logo has changed as well. The new branding utilizes the established and recognizable brand mark of the “ball and arch” and creates a greater emphasis on the word mark, GolTV. This adjustment to the logo is made with the intention to communicate a clear linkage between the brand mark and the word mark. This new branding ties the imagery and highly-recognizable network name of GolTV together, clearly and cleanly, allowing consumers the ability to readily identify and associate with the brand.