GolTV HD debuts for Kickoff of 2010-11 Soccer Season.

GolTV will launch its non-stop soccer coverage in crisp, clear high-definition on Aug. 1, 2010. The new GolTV HD channel will be the country’s first HDTV network offered simultaneously in Spanish and English.

GolTV HD will feature the network’s full programming lineup, including live and primetime coverage of Spain‚s La Liga, Germany’s Bundesliga, the UEFA Europa League, and Brazil’s Campeonato Paulista and Brasileirão, among others. T’

“There‚s no doubt that soccer aficionados will welcome the chance to see our exclusive matches in HD. Our research shows that soccer fans want to see the world‚s most thrilling matches in stunning HDTV clarity. This summer, we will deliver what our viewers want with the launch of GolTV HD,” said Rodrigo Lombello, COO of GolTV.

He added, “Sports is unmatched for delivering live, unedited events that make for compelling television viewing. Now our distribution partners can capitalize on the value of offering their customers the first all-soccer bilingual channel in premium HD.”

“The popularity of soccer far exceeds that of all other sports played by man. No matter the country you live in, the language you speak, or what name you call it, soccer is the most prevalent sport in the world. It’s played by all races, ages, religions and genders, and to many of the six billion inhabitants of this planet, it is as natural a part of life as breathing. GolTV HD along with GolTV and GolTV Móvil ensure that North America stays close to the world’s most passionate sport with the greatest fan following on the planet,” said Enzo Franscecoli, GolTV’s Chief Executive Officer and former international fútbol superstar.