GOOOOOOOOOOOOOOL! Volkswagen Brings Golf GTI to Brazil

Volkswagen of America, Inc. celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world’s largest sporting event.

The campaign kicks off with a television spot, “Play by Play” showcasing the 2015 Golf GTI and featuring Andres Cantor, the renowned Argentinian sports commentator who is known around the world for his signature goal celebrations. The spot, which depicts Andres instructing his son Nicolas how to drive the Golf GTI with true fútbol flair, will air in Spanish and English beginning Monday, June 9th. Volkswagen’s Hispanic advertising agency of record, COD, developed the campaign which also includes “Olé, Olé”, an homage to soccer fans everywhere.

“Following the success of our dual language ‘Vámonos’ Passat ad geared towards the Hispanic market, Volkswagen is excited to continue fostering that valued relationship,” said Vinay Shahani, Vice President of Marketing, Volkswagen of America. “We are delighted to align Andres’ iconic status in the sports world with Volkswagen’s global brand heritage.”

“While the number of passionate soccer fans continues to grow in the United States, Andres Cantor has the unique ability to speak to the soccer diehards and the freshly minted fans in an impactful way that resonates with both audiences,” said Daniel Marrero, President of COD.

Volkswagen’s campaign extends into TV airwaves by teaming with ESPN talent and soccer personalities Alexi Lalas and Michael Ballack (English language) and Univision’s Félix Fernández and Hristo Stoichkov (Spanish language). The in-studio hosts and former international players have teamed up with Volkswagen to provide co-branded television creative to support the launch of the all-new Golf GTI model.