Gorilla Nation launches GNMulticultural

Gorilla Nation launched GNMulticultural, its newest vertical market aggregating dozens of leading web properties servicing the African-American and Latino communities.

The company will be aggressively targeting and signing premium web properties that cater to multicultural audiences to augment its existing offering of African-American sites such as Mocha City (www.mochacity.com), Bossip (www.bossip.com) and ClutchMagOnline (www.clutchmagonline.com); and Latino sites such as Lossip (www.lossip.com), LaMusica (www.lamusica.com) and VivirLatino (www.vivirlatino.com). A dedicated team of sales specialists who understand the unique needs of this audience will be leveraging GN’s
successes with many other specialized vertical markets, such as GNKids. They will be out in the field presenting quality niche sites with highly passionate and loyal users to the brand marketers seeking to engage these audiences.

“African-American and Latino internet users no longer only visit BET or Univision,” stated Aaron Broder, Gorilla Nation CEO. “Their online behavior is consistent with broader usage patterns as users migrate away from the portals and top 100 sites into the midtail, where they can enjoy quality niche content developed specifically for them. We’re looking to aggressively add several ethnic marketing professionals to our existing multicultural team while pursuing quality African-American and Latino publishers who can benefit from the effectiveness of a global sales force.”

The potential size of the online ethnic advertising market is reflected in the buying power of the multicultural population, which is projected to climb to $3 trillion by 2011. More importantly, the influence of new media among U.S. minority groups is growing more rapidly than the average
measures for all adults (Selig Center for Economic Growth, 2007).