The National Hispanic Milk Mustache “got milk?” campaign launches “El Reto de la Leche” on La Campana del Bigote de Leche Facebook page, challenging consumers to show how much they know about the many benefits of consuming milk. The month-long promotion kicks off on ‘National Breakfast Week,’ to honor the importance of having a good breakfast that includes milk with its 9 essential nutrients, including high-quality protein.
The promotion gives consumers the opportunity to visit the website for nutritional recipes and information regarding a well-balanced breakfast with milk. Each entry consists of three multiple choice questions in which the answers can be found on bigotedeleche.com. Two daily winners will receive $50 in milk money and one weekly winner will take home free milk for a year. The lucky grand prize winner will win free milk for a year and a $1,000 shopping spree. Prizes will be drawn daily and weekly through March 31 st. Chances of winning grand prize increase with daily entries.
As part of the ‘El Reto de la Leche’ promotion, the Hispanic Milk Mustache “got milk?” campaign joins with well-known actress and mother, Salma Hayek, to unveil her latest got milk? ad. This program in conjunction with The Breakfast Project was designed to educate Hispanic families about the importance of starting mornings with a nutritious breakfast with milk, an easy and affordable way to guarantee eight grams of high-quality protein from every 8-oz. glass.
For more information on the “El Reto de Leche,” please go to Facebook.com/BigoteDeLeche.