got milk? launches new Hispanic advertising & PR campaign.

Hispanic moms nationwide are learning more about the importance of making good beverage choices for their children and families largely due to the Milk Processor Education Program’s latest campaign. New television advertising, created by SiboneyUSA, targeting the Hispanic audience, was launched earlier this month.

The campaign was created to communicate to Hispanics the importance of drinking 3 glasses of low-fat milk a day. The advertising features two 30 second executions and utilizes Hispanic talent to encourage moms to give their kids 3 glasses of low-fat milk per day. The commercials emphasize that low-fat milk is equal in nutritional value to whole milk and has been shown to help kids grow healthy, strong, and in shape as well as provide nine essential vitamins and minerals including calcium, protein, potassium, phosphorous, and vitamins A, B12, and D. Titled “Flamenco” and “Superhero”, these ads touch on the value system of Hispanic households and the aspirations of their children. The ads will air in spot markets on Univision, Telefutura, Telemundo, Azteca, and be seen year-round.

In support of the television advertising, MilkPEP also launched a PSA featuring Dr. Aliza Lifshitz, touting the importance of making good beverage choices, as well as the latest Hispanic got milk? milk mustache celebrity. As a role model for Hispanic moms, TV personality and anchor of Telemundo’s “Al Rojo Vivo ”, Maria Celeste Arraras, is featured in a print ad, scheduled to run in key Hispanic national women’s titles, echoing how important it is to give your kids 3 glasses of low-fat milk daily. Dr. Aliza, the nationally known and trusted Latina MD continues her partnership with the Milk Processor Education Program for a third year in an effort to remind moms to serve their kids milk. The 2424leche.com website has been re-vamped to include essential information for Hispanics on the importance of wisely selecting the beverages they consume.