Gottfried named Director of Brand Management at Richards/Lerma

Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management. Gottfried will oversee the development of clients’ brands, helping ensure that they are positioned for growth, along with daily client service.
 
“We’re excited to welcome Salma to the agency,” said Pete Lerma, founding principal of Richards/Lerma. “Over the last six months, we have brought in notable creative executive Aldo Quevedo and launched an innovative emerging technologies lab. Now, we are investing in Salma’s outstanding expertise in marketing, strategy and client service. We look forward to seeing her expand our brand management practice and are thankful to have her knowledge during this incredible time of growth for the agency.”
 
Gottfried also previously served as senior vice president of marketing at the Dallas Convention & Visitors Bureau, where she developed and executed a marketing plan for Destination Dallas, an initiative to drive tourism to the city.
 
“I was easily drawn to Richards/Lerma – it’s a thriving independent agency at the forefront of Hispanic marketing,” said Gottfried. “I’m excited to use my industry experience to elevate the agency to new heights. ”