Graciela Beltran & Tide serenade customers.

Procter & Gamble and its Tide brand announced that as part of its “Tide Thank You” campaign and to recognize the hard work and positive impact that women have on their families, they will honor Latina mothers with the “Tide Thank You Serenades” in Los Angeles, CA.

Music is an important component in the lives of Hispanics; it is a vehicle to express emotions and to celebrate a loved one. The Tide Thank You Serenades aim to thank, celebrate and recognize the important role that Hispanic mothers play in ensuring their families’ well-being.

The serenades took place on May 9th and 10th at two Laundromats: Spincycle Coin Laundry at 2119 E Florence Ave., Huntington Park, CA 90255 and on May 10th at Clean King Laundromat at 3031 N Broadway Blvd., Los Angeles, CA 90031 from 11:00 a.m. to 2:00 p.m. The Laundromats were selected as venues for these events because taking care of the clothes of their loved ones is at the top of a mom’s to do list. A visit to a Laundromat is an important part of a Hispanic mother’s routine, a natural location to bring the celebration to her.

During these two events, all participating women will have the opportunity to enjoy a Serenade by popular Mexican singer Graciela Beltran “La Reina del Pueblo”, take pictures with her, receive flowers, and special prices.

“I felt deeply honored when Tide contacted me to be a part of this beautiful campaign. I am personally grateful to my mother, we have a very close relationship and I can not think of a better way to give her thanks and celebrate her than with my music,” said Graciela Beltran. “One of my dreams is to have four kids and to take care of them with the same love and dedication Hispanic moms give their families.”

Hispanic women put special interest in making sure their families look their best. They work tirelessly making sure that their loved ones are cared for and, in most cases, they do their laundry and other chores to ensure their husband shirts and kid’s school clothes and uniforms are always clean and ironed. They pride themselves in the impeccable image of their loved ones.

“P&G and its Tide brand are proud to sponsor this program and recognize Hispanic moms for the important role they play,” said Anelsie Ramos, Hispanic External Relations Manager for Tide. “The goal of this initiative is to give something back to our consumers and to celebrate Mother’s day in a very special way, the way Hispanic moms are used to being celebrated in their countries of origin.”