Grande Communications to digitally distribute ESPN Deportes in Tejas.
March 29, 2008
ESPN and Grande Communications announced today the addition of 24-hour Spanish-language network ESPN Deportes to Grande Communications’ digital basic channel line-up in Austin, Corpus Christi, suburban northwest Dallas, Midland, Odessa, San Antonio and San Marcos as of April 29th.
“Joining Grande Communications in delivering ESPN Deportes and its incredible line-up of Spanish-language sports programming to digital basic subscribers in these Texas markets is a very exciting opportunity for ESPN” said David Preschlack, executive vice president, Affiliate Sales and Marketing, Disney and ESPN Media Networks. “ESPN Deportes demonstrates our commitment to serving Latino sports fans with culturally-relevant content, and this is a great step forward to making the network accessible to viewers nationwide.”
“Latino audiences represent the most dynamic, vibrant demographics in our Texas market today and a powerful trend nationwide. As a Texas company, Grande has always made their growing influence as digital cable viewers a top priority in creating our entertainment lineup,” said W.K.L. “Scott” Ferguson, chief operating officer, Grande Communications. “ESPN Deportes adds international excitement and star-power to our strong Spanish-language programming. We are proud to deliver this win to viewers in Texas.”
ESPN Deportes will be available to Grande Communications’ digital basic customers on Channel 130.
