Gravity Media awarded Comcast’s Xfinity Multicultural Account

Comcast chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.

“Utilizing our in-depth knowledge of the U.S. multicultural markets, we look forward to growing the Xfinity brand,” stated Yuriy Boykiv, CEO Gravity Media. “Our Gravity team speaks over 20 languages and has a proven track record of success leading cross-cultural campaigns on behalf of our clients.”

“As we continue to expand the programming and core offerings of the Xfinity brand, we need partners who understand the nuances and unique cultures of our customers,” stated Jose Velez Silva, Senior Director of Multicultural Marketing Communications, Comcast Cable. “Gravity Media has been selected based upon their proven record of success to deliver key communities across the nation.”