Great American Media partners with Minivela to develop and distribute Mmcro-drama slate for U.S. Hispanic and Latin American Audiences

Great American Media announced a micro drama development, distribution, and marketing partnership with Minivela, the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut later this year.

The collaboration places both companies at the forefront of the rapidly expanding micro-drama category, combining Pure Flix’s established audience in faith and family entertainment with Minivela’s creator-driven, mobile-first production model tailored for U.S. Hispanic and Latin American viewers.

The announcement was made in New York during the ANA GrowthFronts, where Great American Pure Flix President and CEO Bill Abbott joined Minivela co-founders Manny Ruiz and Carlos Ponce to formally unveil the partnership, underscoring a shared commitment to advancing mobile-first, culturally resonant storytelling for Latino audiences.

Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas—including original IP and adaptations from Pure Flix’s extensive content library—designed specifically for vertical viewing and values-driven audiences.

“Manny and Carlos have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling,” said Bill Abbott, President & CEO of Great American Pure Flix. “We’re delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America.”

As part of the partnership, Minivela will leverage Pure Flix’s first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences. The slate will include vertical shorts in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America.

In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences. The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities and distribution for marketers to connect with audiences through culturally relevant, story-driven content.

“What makes this partnership especially meaningful to me is the opportunity it creates for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem,” said actor, producer, and Minivela co-founder Carlos Ponce, who is also set to star in upcoming Pure Flix Familia projects to be announced.

“Minivela could not be more aligned with the positive, compelling, faith- and family-centered stories we’re being entrusted to create with Pure Flix Familia,” said Ruiz, CEO of Minivela. “At a time when much of the micro-drama space is driven by volume over value, we’re proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect.”