Groenendaal appointed President & CEO of Grey Latin America.

Jim Heekin, Chairman and CEO of Grey Group announced that Alain Groenendaal has been appointed President & CEO of Grey Latin America, which operates in 18 markets in the region. Groenendaal will continue to serve in his current role as President and CEO of Wing, Grey Group’s full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets.

“Alain Groenendaal is a dynamic leader with a superb track record for building brands, delivering breakthrough creativity and forging strong client partnerships,” Jim Heekin said. “He has taken Wing to the next level of its success and will accelerate our growth as we unite our Latin American and U.S. Hispanic capabilities into a powerful resource.”

Groenendaal succeeds Riccardo Ferraris who has overseen Grey Latin America and Grey Brazil since 2009. Ferraris will concentrate on his role in Brazil, which has included leading the recent merger of Grey and 141, now a top 15 agency in the country, under the banner of Grey 141 Group.

In addition, Grey Group announced that Andrew Speyer has been promoted to Managing Director of Wing. He joined Wing in 2010 as Vice President, Head of Strategy and has been a prime mover in the agency’s highly-successful new business, client development, talent recruitment and industry outreach efforts.

“Andrew Speyer has been a key partner to me in the revitalization and success of Wing,” Alain Groenendaal said. “This well-deserved promotion underscores the talented team we’ve built and the expanded role he will play in furthering our momentum in the years ahead.”