The Growth Handicap: Cultural Competency and Strategic Readiness.
May 20, 2011
Imagine a country where its corporate leaders ignore or simply don’t know how to capitalize upon with one third of the country’s consumer market. Worse yet, imagine a country where the average age of the other two-thirds of the market is 47 years of age, grew only 10% in the past ten years, and whose spending in key household categories and overall market basket size declines precipitously every year they age.
By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
To read more CLICK on link below;
http://www.HispanicCMO.com
