Grupo Andrea selects Sensis.

Grupo Andrea , a clothing and accessory direct seller throughout Mexico and Central America, is expanding its presence in the United States and online. To help in this expansion, the company has hired interactive agency Sensis to target U.S. Hispanics as potential sales representatives. Sensis is developing a three-year digital communications plan to guide planned Web presence growth for Grupo Andrea — the agency’s first international client. The project includes an initial assessment of Grupo Andrea’s Web site, a competitive analysis against industry leaders, an online survey to gain a better understanding of the company’s target audience and its behavior online, and a usability test of the current site to optimize the user’s experience.