Grupo de Ayuda Levantate Ya takes aim at breakfast.

Do you hit the snooze button on the alarm clock numerous times before getting up? Does oversleeping cause you to miss breakfast? If so, you may be Morning Impaired. With the help of Dallas-based iNSPIRE! and Moroch Partners, McDonald’s is encouraging everyone to take back breakfast. The Grupo de Ayuda Levantate Ya, an interactive web site is part of a comprehensive and integrated media campaign that includes Spanish language television and radio spots, Internet banner ads, outdoor and point-of-purchase materials.

The web site adds fun to the pursuit of breakfast with many of the Society members listing McDonald’s breakfast as motivation for getting up early. The site also highlights the quality choices and convenience of McDonald’s breakfast menu.

In a fun twist, McDonald’s is giving participants a chance to be featured on http://www.levantateya.com by submitting a video saying what makes them Morning Impaired. Three winners will be selected throughout the year for each site, and will sit amongst the current Grupo de Ayuda Levantate Ya members. Everyone who visits the site can heal their “Morning Impairedness” by receiving a free Sausage McGriddles® sandwich just for signing up and becoming a member of Grupo de Ayuda Levantate Ya.

While on the site, visitors can click on the various members of the group to see what makes them Morning Impaired, test their reflexes at the Laboratorio de Pruebas de Levantate Ya by playing a game to see how fast they can hit the snooze button on the alarm clock and download inspirational wall papers.

Grupo de Ayuda Levantate Ya members in participating markets can also receive additional offers from Grupo de Ayuda Levantate Ya on their cell phones. Members who opt-in can receive secret codes in their email that, when texted in to 44360, will provide additional values at participating McDonald’s.