Grupo Gallegos Batteries Included.

Energizer Holdings, Inc. has hired Grupo Gallegos as its Hispanic advertising agency of record effective immediately. Grupo Gallegos was selected following a national strategic and creative review. Grupo Gallegos will handle strategic planning, creative and media planning and buying. Billings are estimated at $5 million.

“Grupo Gallegos clearly understands our brand,” said Jeff Ziminski, director of marketing for Energizer. “We were impressed with Grupo Gallegos’ strategic thinking and outstanding creative that was presented to us in the review. We’re looking forward to working with Grupo Gallegos to help enhance the Energizer brand with the Hispanic market.”

Grupo Gallegos’ first assignment will be to develop a new advertising campaign to re-launch the Energizer brand in the Hispanic marketplace that will break later this year. “Energizer is an incredible brand—one of the most recognizable brands in the world,” said John Gallegos, principal for Grupo Gallegos. “The Energizer Bunny is an advertising icon—and we’re thrilled to be charged with helping re-launch the brand to the Hispanic market.”