Grupo Gallegos taps Luis Camaño to lead Brand Activation Group

Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.

Camaño joins Grupo Gallegos from Alcone Marketing where, as Chief Creative Officer, he created some of the most awarded and effective activation campaigns in the industry.  Camaño began his career with BBDO in       Argentina and New York, and also spent five years with Ingalls in Boston.

“Our clients are searching for ways to engage customers with their brand in both the experiential and digital realms,” said Grupo Gallegos President and CEO, John Gallegos.

One such client, California Milk Processor Board (got milk?/toma leche), is working with Grupo Gallegos to create a brand activation program to engage consumers at retail, experiential events and via digital and social channels to drive them to try new food pairings with milk. The development of the 2016 brand activation campaign will leverage the success of 2015 awareness efforts but move into a stronger focus on consumer engagement.

“Luis has tremendous experience leading creative teams using behavioral data from mobile, social and proximity marketing to create unique and engaging consumer experiences that drive sales,” said Gallegos. “Combined with his exceptional track record as a creative lead in the retail advertising world, this will be of tremendous value to our clients.”

Camaño’s responsibilities with Grupo Gallegos include working alongside peers in the creative, strategic and account leadership disciplines to enhance existing activation projects and identify new client opportunities. He will challenge staff and clients alike to find ways to disrupt the retail environment, make experiential channels more measurable, and create new methods to activate consumers and brands.

“I am thrilled for the opportunity to join Grupo Gallegos and work with our exceptional clientele,” said Camaño. “So much of a modern brand’s success is tied to its ability to engage and delight consumers with creative experiences in the moment — I look forward to the challenge of growing the Brand Activation Group into a market leader.”