Grupo Gallegos wins Effie Awards.

Grupo Gallegos, an independent, creatively driven marketing solutions and advertising agency, announced it was awarded two North American Effie Awards for its work with the California Milk Processor Board and the Ad Council for Hispanic Scholarship Fund.

The “Mucho Más Que Leche” (More Than Just Milk) campaign was awarded a silver Effie in the Beverage (Non-Alcoholic) category. The other two award winners are Gatorade, led by Chiat Day, and V8, led by JWT.

The Ad Council for Hispanic Scholarship Fund (HSF) campaign earned Grupo Gallegos a bronze trophy, the agency’s second Effie of the year. This submission is a winner in the Hispanic category and the only winner in the category this year.

Grupo Gallegos does not have to share the success of these campaigns with another agency, as it was responsible for not only the traditional and digital advertising work, but also the media planning, media buying and event planning.

“We are extremely honored by these industry awards that have become a global symbol of achievement,” said John Gallegos, President of Grupo Gallegos. “The awarded campaigns are inspired by the California Milk Processor Board’s great story and continued courage to challenge conventional thinking.”

“Mucho Más Que Leche” spanned traditional and digital outlets, including television, radio, interactive media, guerilla marketing, and experiential events. The campaign saw incredible success. After the launch of “Mucho Mas Que Leche,” 57 percent of Hispanics reported buying milk more than once a week, compared to 48 percent in 2009.

The Ad Council for Hispanic Scholarship Fund campaign, “Tus Palabras de Hoy” (Your Words Today), addressed the problem that Hispanics are grossly underrepresented among college attendees and college graduates. The campaign was implemented through traditional and interactive media, including television, radio, and the HSF website. The campaign was considered a success, achieving more than 1,000 unique visitors to the HSF website and more than $2,000,000 in donated media to support the campaign.

These awards are not the first time Grupo Gallegos has been recognized by Effie Worldwide – the agency was awarded the Bronze Trophy in the Hispanic category at the 2007 North America Effie Awards for the California Milk Processor Board’s “Toma Leche” (Drink Milk) campaign.