Grupo Mahou San Miguel & Panini @ Marañon & Associates.
February 21, 2005
Grupo Mahou San Miguel has selected Marañon & Associates as its advertising agency of record in the US. The Coral Gables agency will handle all research, planning, creative, media buying and event marketing for the account in the US.
Grupo Mahou San Miguel was established in Madrid, Spain in 1890 and is one of the premier beer companies in Europe. The company has begun its mass market study in the US and is expected to introduce two of its main products, Mahou & Reina Beers to the US consumers. “Beer is a category that is very competitive and starting this project from infancy stage is very exciting and challenging” states Legia Marañon, President of Marañon & Associates.
Panini Products from Italy has also partnered with Marañon & Associates to launch their new ad campaign.
Tere Gutierrez VP of the agency quotes” Panini has created a new craze for kids in Europe-Pokemon Waps; this game is going to sky-rocket in the US.
