Grupo Prisa Entering So. California Radio Market.

According to Radio & Records magazine, the FCC on Friday granted permission to GLR Networks to deliver Spanish-language programming to XTRA-AM/Tijuana-San Diego — a step in the expected transfer of control of the 690 kHz powerhouse’s programming and sales agreements from Clear Channel to Madrid-based Grupo Prisa S.A., which will later acquire the station outright through a Mexican subsidiary. No date has been released from either company regarding the format flip of XTRA, currently Adult Standards as “The Fabulous 690.” XTRA-AM’s signal can be heard throughout Southern California and much of Baja California Norte, Mexico.