Guajardo named VP of Strategic Innovation at Marketvision.

Multicultural marketing agency Marketvision has named brand marketing veteran Frenchie Guajardo to lead agency innovation. As the new VP of Strategic Innovation, she will work with marketvision’s clients to bring digital and shopper marketing to the forefront of their marketing efforts.

“Frenchie has an extensive background in categories and areas where our agency excels – at-retail and promotional marketing,” said agency founder and CEO Yvonne “Bonnie” García. “She also brings digital and shopper-marketing expertise to help us guide our clients through a changing U.S. marketplace, helping them connect to today’s multicultural consumers where they shop and engage in a digital world.”

Guajardo, a seasoned promotions expert with extensive brand-building experience, has worked on both the agency and corporate sides of the business with some of the world’s leading companies and brands, including Coca-Cola, General Mills, Miller Beer, IKEA and P&G.

Before joining marketvision, Guajardo was managing partner/head of marketing for PowerPact Holdings Group, where she was responsible for strategic branding, awareness and demand creation for the company’s three organizations: PowerPact, a promotions agency; TouchStorm, an online video media company; and Howdini, its consumer how-to resource. Her responsibilities included overseeing the development and management of websites, SEO, email campaigns, and social marketing efforts including blogger relations and YouTube maximization. She also led award-winning, multicultural shopper-marketing campaigns, including P&G’s Awareness is Love/Prevenir es Querer campaign designed to increase awareness of breast cancer and reinforce P&G’s relationships with retailers.