Guerrero – National Account Executive/West Coast @ Publicitas.

Publicitas LHM announced the appointment of Rafael Guerrero as their National Account Executive for the West Coast region, based in Los Angeles. Mr. Guerrero has an extensive marketing and advertising experience with companies such as Procter & Gamble, DBB, and McCann Erickson. He also enjoys valuable experience in retail marketing for the US Hispanic markets and Mexico.

“Rafael embodies the ideal characteristics of the sales consultant we were looking for to represent our company in Los Angeles, because of his broad experience and vision of the business both from the advertiser and the agency side”, expressed Amelie Ferro, Vice President Business Development for Publicitas LHM.

Ms. Ferro also announced the appointment of Francisco Framil as Marketing Manager. Framil will be responsible for developing the research and marketing strategies addressing both publishers and advertiser’s needs. “We are very happy to count on Francisco to lead our marketing efforts at this crucial stage of our business”, stated Ms. Ferro. Francisco Framil has an extensive experience in media marketing and advertising sales management for print media and broadcast/cable television in Puerto Rico. Framil is a past president of the Sales & Marketing Executives of Puerto Rico and member of the Hispanic Marketing & Communications Association.