Guichardo named Director of Sales – New York at Briabe Mobile

Briabe Mobile named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.

“Juana’s extensive experience in both sales and marketing, makes her a tremendous asset to Briabe Mobile and we’re thrilled to have her join our team,” said Mary Zerafa, VP Sales & Marketing, Briabe Mobile. “Juana will lead our sales efforts out of New York by continuing to educate potential clients about our best-in-class mobile-social advertising services that differentiate Briabe from the rest of market.”

“I’m incredibly excited to join Briabe Mobile in a time when mobile is at the forefront of consumer marketing,” said Juana Guichardo, Director of Sales – NY, Briabe Mobile. “Briabe is an industry leader when it comes to best targeting diverse consumers segments, and I look forward to being a part of the many innovations to come.”

With more than two decades of experience in multicultural marketing, event management, sales, and PR, Guichardo has built relationships with key players in advertising, digital, and media, in verticals spanning hospitality, music, film, sports, and fashion. Guichardo comes to Briabe Mobile from Time, Inc. — People en Espanol.