Gunduz to lead IDT account Factory 360.

Event / Experiential marketing agency Factory 360 has been tapped by IDT Corporation to be their lead agency for event marketing.

The IDT initiative is a nationwide program aimed at promoting the IDT / Tigo branded phone top-up cards in top tier markets in California, Texas, Florida, Georgia, DC, Maryland, Virginia as well as the NY/NJ/CT area.

“We are proud to add IDT to our current client roster and we are excited to work in the telecom arena during this time of dynamic change in the industry,” said Factory 360 Principal, Michael Fernandez.

In addition to the account win, Factory 360 has hired Belkis Gunduz to lead the IDT account team in New York as well as field supervision.  Belkis comes from GlobalHue where she spent the last 2 years working on Verizon Wireless’ National Retail Merchandising & Collateral account.  Prior to GlobalHue, she spent 4 years at Wing Latino as Sr. Account Executive working on such accounts as Diageo Spirits portfolio, U.S. Bank, Eli Lilly, and Procter & Gamble’s Downy & CoverGirl assisting in the development and implementation of Print, Broadcast, Direct Mail and POS materials.  Belkis was formerly an Account Executive for 2 years at Uniworld Group, Inc., working with a full range of clients across a variety of industries from AstraZeneca to Citibank.  She obtained a BBA degree in Advertising and Marketing Communications from Baruch College here in NY in 2001.