Gustavo Asman new Chief Creative Officer @ Winglatino.

Jackie Bird, President and CEO of Winglatino, announced the agency has hired Gustavo Asman as new Chief Creative Officer.

Mr. Asman has an impressive collection of creative awards to his name. Highlights among these include the industry’s most coveted awards, such as 5 Lions at Cannes (4 of them Gold), a Gold at the London International Awards, Grand Prix and 8 awards at El Ojo de Iberoamerica, 18 awards at FIAP (Festival Iberoamericano de Publicidad), and a Clio, plus numerous others from Montreaux, the Creative Circle of Argentina, the APAP Festival, and the New York Festival.

Mr. Asman’s most recent work continues to confirm that award-winning creative is not only compatible with, but is also responsible for, business-building results. Mr. Asman was Creative Director of Papa John’s Pizza campaign “Door Viewer” in Perú, which won 3 Golds at the Cannes Festival and the Grand Prix at Ojo de Iberoamérica this year. This campaign also helped increase sales by approximately 80% during the duration of the initiative. For the introduction of Brahma Beer also in Perú, after that country’s 120-year local beer monopoly was dismantled, Winglatino’s new creative Chief developed a campaign which helped the brand capture 20% of the market in just a few months.

“Winglatino is thrilled to welcome Gustavo to our team”, said Ms. Bird. “After an extensive search across the U.S., Latin America and Spain, we found in Gustavo’s creative approach and philosophy a great match with Winglatino. His leadership and strong reputation for outstanding and insightful creative work complement our team superbly. Gustavo’s successful track record speaks volumes and his contributions to our work will strongly enhance our capability to help our clients connect with Latinos in the U.S.”

Regarding his appointment, Mr. Asman said that “I am eager to collaborate with the great people at Winglatino and our client partners. It is exciting to join this agency’s amazing team, which has been instrumental in the agency’s rapid growth in the last three years, both from new clients, such as Goya Foods, as well as existing relationships like Procter & Gamble, Diageo, Kmart and U.S. Bank, among others. Winglatino’s has its finger on the pulse of the expanding Latino market, and that’s a key element in the process of building communications that create an emotional link between our brands and their targets in this market”.

Prior to his designation at Winglatino, Asman stood out as Executive Creative Director at Quorum/Nazca Saatchi & Saatchi in Perú. His professional trajectory encompasses work at some of the best-known advertising agencies in the business such as J. Walter Thompson, Graffiti/DMB&B and Pragma/FCB, and as a Creative Director and Executive Creative Director at Ogilvy & Mather and CP Comunicación Proximity/BBDO in Argentina.

In addition to developing award-winning campaigns in these markets, he also participated with global and regional teams in developing campaigns for Kimberly Clark (Chicago), Bellsouth (Miami), S.C. Johnson (Sao Paulo), Nabisco (Buenos Aires), Payless ShoeSource (San Jose), Renault (Sao Paulo), and Unilever (Buenos Aires).

He has developed successful strategies and created campaigns throughout his career for brands like Ford, Kodak, Unilever, Philips, IBM, S.C. Johnson, Unicef, Toyota, Quilmes, Nabisco, Movicom-Bellsouth, Procter & Gamble, Peugeot, Telefónica, Liberty, Molinos Río de la Plata, American Express, Mercedes Benz, Kimberly Clark, Nike, Volkswagen, Telecom, Scotiabank, Pilot, DHL, Brahma, and Papa John’s,

Beyond his industry work, Winglatino’s new CCO took time to teach others for 9 years, acting as professor at the Advertising Agencies Association of Argentina, and at the Peruvian Advertising Institute, and completed workshops in “Writing, editing, producing and directing” at the New York Film Academy, among many others.