EthniFacts LLC has named Guy Garcia to the newly created position of President, New Mainstream Initiatives. The creation of this unit and addition of Garcia as a Partner and Officer in the company accelerates EthniFacts’ ascendency to thought leadership in the consumer marketplace with paradigms that more accurately reflect the complex and fast-shifting consumer and civic culture in the U.S.
“This is a perfect storm moment for a breakthrough in better understanding and anticipating consumer trends beyond the new mainstream and for introducing scientifically sound metrics and insights that empower marketers to reach today’s and tomorrow’s consumers,” said Garcia. “I am excited about joining the EthniFacts team because together we will deliver better, faster insights to our clients and audiences. As change becomes increasingly complex and rapid, the demand for scientifically grounded insights becomes more urgent, and our partnering will allow us to meet that demand.”