Hahn – Contact Strategy Director at LatinWorks.

LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.

With the announcement of Tim as Director, LatinWorks formalizes its commitment of pioneering new media in the Hispanic space. “We believe that this is the right moment to create a department that will lead our client initiatives beyond the traditional Hispanic media mix,” says Sergio Alcocer, President and Chief Creative Officer, LatinWorks. “While many people still question the numbers and the exact role of emerging technologies among Hispanics, we know that there is no turning back and we have the support of our clients to conquer the future today.”

Tim Hahn brings to the agency over ten years experience working in traditional agencies and the technology industry via Lowe New York, Dell and Translation, where most recently he was tasked with reconnecting the Samsung brand with today’s youth.

“In today’s market, so many agencies are providing very basic approaches to their client’s communications. The media environment and how consumers engage is far from basic,” says Tim. “I am coming to LatinWorks during a time when the agency has built a strong web portfolio, and is ready to expand its non-traditional offerings. In my new role, I’ll be leading up the development of these offerings through the web, social, mobile and 360 initiatives to shake up traditional media mix seeking impactful and effective contact strategies with our Hispanic consumers.”