Hard Rock partners with Shakira to ‘Love All, Serve All’.

Hard Rock International announced that it is partnering with internationally-acclaimed artist Shakira in the fight to help the child victims of violence in Colombia by presenting a euro 65,000 ($80,000 USD) donation to her Pies Descalzos
Foundation. Hard Rock International will honor Shakira by permanently showcasing select memorabilia from her 2005 “Tour of the Mongoose” in select Hard Rock Hotels and Cafes worldwide. In addition, the soon-to-be opened Hard Rock Hotel Madrid, the first Hard Rock-branded hotel in Europe, will be the official sponsor for the Spain portion of Shakira’s “Oral
Fixation” World Tour. The check presentation is at the venue of her Madrid concerts, Las Ventas, where the artist will play on June 22 and 23. The five wardrobe pieces donated by Shakira to be featured at various Hard Rock Hotel and Cafe locations worldwide were selected out of a contribution of 25 pieces originally donated by the artist. They include outfits worn by her during her 2005 “Tour of the Mongoose” World Tour and include items worn on the cover of the April 2002 issue of Rolling Stone Magazine, as well as the outfit worn on the cover of her last album, Oral Fixation.

The Pies Descalzos Foundation is a Colombian, non-governmental organization created by world-renowned rock superstar Shakira. The organization is devoted to finding and providing opportunities for children who are victims of the violence in Colombia. It originated in Barranquilla, a city on the Caribbean coast of Colombia, and is now reaching other parts of the country.

“It is an honor to be recognized by Hard Rock as a Rock n’ Roll symbol and I am grateful for their donation to the Pies Descalzos Foundation,” said Shakira. “With Hard Rock’s help, we will have taken another step in reaching our goal to improve the education, nutrition and the lives of the thousands of displaced children who are living in perilous conditions
because of the violent internal conflict in Colombia.”