Harley Davidson Is Not Going Hispanic.

According to iportada.com, Harley Davidson, a big advertiser in lifestyle and car publications, does not advertise specifically to Hispanics.

Joanne Bischmann, vice president of marketing at Harley Davidson Motor Company, tells Portada® that it would not make a lot of sense to run Spanish advertisements for a product that is so tied to the “American” way of life. However, she adds, that her company is always looking for ways to attract Latinos.

We wonder about all those Harley Davidson dealers in the Southwest and their Hispanic clientel and riders.

Obviously, they are not in touch with their dealers.