Harrah’s Rincon Casino & Resort in Northern San Diego County, California selected marketing firm Gravity Media as their Hispanic agency of record. Gravity Media will be responsible for coordinating all marketing and advertising initiatives including media strategy, planning, buying and public relations. The agency looks to leverage their expertise in niche and multicultural marketing to grow the entertainment entity‚s Hispanic client base through the use of several communications mediums targeted at traditional and digital media.
In addition to Gravity’s principal mission of positioning Harrah’s as the leading destination for the Hispanic customer, their marketing and communications efforts will also be on raising awareness of the $150 million renovation project taking place at the property, which includes a 403-room hotel tower, expansion of the pool venue, new lobby lounge, convention and entertainment center, a new indoor/outdoor Mexican restaurant as well as additional parking. The comprehensive strategic campaign will place a heavy focus on engaging the Hispanic markets on the West Coast, namely, San Diego, Riverside, San Bernardino and Tijuana.
“Gravity Media‚s innovative and creative tactics, coupled with their cultural expertise, made them a perfect fit for Harrah’s Rincon,” said Darrell Pilant, Vice President of Marketing and Operations. “We are excited to employ the agency‚s diverse methods toward making our property more well known to the Hispanic community.”
“We are eager to build upon the Harrah’s Rincon legacy and engage the Hispanic market,” says Yuriy Boykiv, CEO of Gravity Media. “We are confident our multicultural foundation and strategies can help meet and exceed Harrah’s Rincon’s goals.”