Harrenmedia has a Sniper.

Harrenmedia announced the launch of its Sniper platform that gives the opportunity to generate value through targeting better known as “Behavioral Marketing”.

It is the way of gathering information from online users to make relevant the main factor to accomplish measurement parameters in the digital advertising. Behavioral targeting allows the brands to target their ads to specific users, whose interests are related to the brand’s objectives. Sniper’s value is more than its innovative technology it’s also the vast knowledge of its global teams to mix this platform with social networks, search engines, sites’ surfing and the behavior of the user.

Harrenmedia offers Sniper since the beginning of 2010, the technology that uses is a product of Harrenmedia’s Innovation Division. This technology gives the opportunity to optimize advertising campaigns by the intelligence generated with the gathered data of users, transforming the user into the most important element. The basic offer of “behavioral marketing” is limited to only identifying the same user and being able to impact him/her again through their net-surfing, however Sniper’s technology allows us to develop user categorization with the purpose of delivering more relevant and strategic messages.

“Sniper is the natural result of our commitment to highlight the biggest potential of the Internet through technology innovation that respects the user’s privacy but also provides digital intelligence. Using Sniper optimizes advertising budgets and highlights the sites’ value,” said Engel Fonseca, Vice President of Digital Value Generation for Harrenmedia.

Regarding the reach of this platform, Brian Prilick, founding partner says, “There is no doubt that the industry has started to offer sites other than platforms – we can now state that sites with exclusive audiences do not exist – as Sniper addresses the trend by offering an integrated solution that can create value with any online advertiser and site.”