Harrenmedia launches Research Division.

Harrenmedia launched its new division Harrenmedia Research, this area will provide relevant information through its research methods and platforms that provide online behavioral information to marketing decision makers.

Harrenmedia Research has already developed various research papers on online behavioral for different industries: entertainment, construction, consumers, tourism, technology and editorial industries in Latin America and specifically for the US Hispanic Market in USA.

Laura Fernandez Morales, Marketing Director and Digital Intelligence oversees Harrenmedia Research, she reports directly to Engel Fonseca, VP of Digital Value Generation, both work at Harrenmedia.

“Harrenmedia Research was created in order to address the increasing need of brand managers to get more and more relevant and updated information on their internet audiences. It is a very interesting task because with every project there is something new that we learn, our clients and ourselves; it is very important to keep on learning,” explains Laura Morales.

Engel Fonseca adds, “It is amazing the speed in which the digital marketing industry is evolving, this is why market segmentations such as age, gender, demographics are not enough to provide information about audiences, we need more to understand and to optimize marketing online strategies. Harrenmedia Research reflects Harrenmedia’s leadership to continue providing online marketing strategies to clients and ad agencies.”