Harrenmedia presents Twitelligence.
September 6, 2010
Harrenmedia announced that from now on, brands will be able to reach “Twitter” users with its new platform: Twitelligence.
The release of this new platform reflects Harrenmedia’s philosophy to generate online value for the brands, keeping the company in a constant need to innovate in pursuit of delivering new and intelligent platforms to the market. According to Harrenmedia, Twitelligence is a platform that includes sites that are related to “Twitter”, which allows to program ad campaigns in the “Twitter environment”, “sponsored Tweets “existing “Twitter” client platforms such as “TweetDec”, and the added value to be able to use “Twitelligence” in conjunction with the Sniper Harrenmedia tool for Semantic Behavioral Targeting.
“This platform arises from the need for advertisers to connect with Internet users who surf Twitter.com, or use “Twitter” in any way. Twitter users, unlike other social platforms, have more service access points outside of Twitter.com, both web and mobile-based applications (ÜberTwitter, Hotsuite, Twittdeck) and sites that integrate “Twitter” (Twitpic, Tweetphoto , etc. ..), so the challenge of reaching the “Twitterers” becomes more complex. ” – Explains Omar Baquero, Partnership and Direct Media Buying Manager, Harrenmedia North Cone.
“Twitter’s user profile attribute is to impose a trend that is very relevant for advertisers. Most users of this site are also Facebook users with a touch of technology leadership, so Twitelligence is the solution to connect the brand with that profile” quoted Engel Fonseca VP for Value Generation Digital Harrenmedia North Cone
Regarding the release of the platform, Pablo Potente, Director and Founding Partner of Harrenmedia, says: “Since our founding in 2007, an important factor for us has been constant innovation and research of the industry to develop cutting-edge platforms. This also allows us to maintain our leadership as consulting media on marketing strategies and online advertising in Latin America and now in the U.S. Hispanic market. ”
