Hasta pronto … a mi amigo Alex Pallete.

Over the last year as many of you know, we at HispanicAd.com and me personally, were fortunate to become acquainted with the fine art of ‘Account Planning’ in the US Hispanic Market through our efforts to award the ‘Best of the Best in Account Planning’ for the Association of Hispanic Advertising Agencies.

During this time, I befriended a very interesting individual who happens to be a Spaniard by name of Alex Pallete.

Alex Pallete is a Managing Partner and Director of Account Planning of New York-based The Vidal Partnership.

What an experience in learning, understanding and basically a re-invigorating experience to work with a true believer and professional.

¡Gracias Alex!

One of the main reasons we felt so compelled to work with the dynamic team of judges that help put together the first Hispanic Account Planning Excelencia (HAPE) awards was Alex Pallete and his passion for his discipline and our Industry.

Alex Pallete has been undoubtedly an influencing force in building the awareness and respect for the discipline of Account Planning in the US Hispanic Market.

That is a fact!

Your efforts will not go un-rewarded; you helped establish the reasons and needs for having a dedication to the Account Planning discipline in the US Hispanic Market. For that we thank you.

He has spent close to five years away from his home in Madrid, Spain. He has decided to go back and work in Spain.

¡Te esperamos de vuelta!

Armed with an expanded knowledge of account planning, marketing, creative, media and research he will conquer the Iberian Peninsula.

¡Te lo apuesto!

Nos vemos en España, New York, Los Angeles. Miami, Puerto Rico o America Latina ….. tu amigo Gene Bryan.