Hatuey Beer launches new marketing campaign

HATUEY beer launched a new marketing campaign based on HATUEY and the Arts winning design, “Beer Me,” staying true to the brand’s commitment to the community and the arts. The new campaign embodies the heritage of the beer while adding a contemporary touch, illustrating its passion for tradition, as well as emphasizing its continued forward thinking approach.

“This new marketing campaign, allows us to not only fulfill our promise to the local community, but it also allows for us to reconnect with our core consumer,” said Anler Morejon, HATUEY Brand Manager.

In launching this new marketing campaign, HATUEY is looking to find the contestant who most resembles the image depicted in the winning “Beer Me” illustration. Beer lovers are invited to join in the fun and help select the potential contestant, by visiting the contest tab on Facebook.com/hatueybeer and voting.