Haubegger @ Creative Artists Agency.

Creative Artists Agency announced that Christy Haubegger has joined CAA to provide clients expert insight on Hispanic-related initiatives.

Haubegger will offer CAA Marketing clients expertise in this area, and on building effective entertainment marketing programs targeted to this audience. Haubegger will also provide insight to CAA’s motion picture, television and music clients in order to help movies, shows, or tours better appeal to a broad and changing audience.

“Christy is an influential leader in the Hispanic community and a prominent entrepreneur who created an important publication that speaks to and empowers this community,” explained CAA President Richard Lovett. “No one better understands and appreciates the trends, values and desires of the Hispanic market. Our clients are fortunate to benefit from Christy’s expertise and we are thrilled she has joined CAA.”

She recently brought her media and marketing expertise to the big screen, having served as Associate Producer on Fox 2000’s Chasing Papi (a Hispanic-themed romantic comedy scheduled for release in April of this year), and consultant to producer and director James L. Brooks on an upcoming feature film.

“There is a highly entrepreneurial spirit in the way CAA’s agents and executives mine the integrated and enormous resources of the agency to constantly bring fresh ideas to clients,” said Haubegger. “I look forward to complementing those resources.”