Havas unites MPG media agencies.

Havas announced that it is uniting MPG media agencies under the umbrella of Havas Media.

Havas Media includes MPG (Havas Media’s global network), Arena (Havas Media’s network for tailor-made communications services), Media Contacts (Havas Media’s online and digital network), Havas Sports (Havas Media’s sports marketing specialists) and B6 Integrated Entertainment (Havas Media’s branded entertainment network).

After an intense period of growth for the MPG network now represented in 93 countries, this regrouping under the name of Havas Media has simplified the existing structure. Havas Media’s objectives will include leveraging global synergies and cultivating specialist capabilities, providing effective and integrated communications solutions for clients.

Alfonso Rodés Vilà, CEO of Havas Media, comments: “This move demonstrates Havas’s continued commitment and support to the media expertise within the Group.
This umbrella brand is a proactive response to an intense decade of organic growth within MPG and its related companies. Ultimately, it’s about adopting a simple yet dynamic structure that will allow us to relate to our clients with flexibility and speed so that we can leverage the revolution in the media environment.”