HDN celebrates 5th anniversary and adds to team.

Celebrating its fifth anniversary, Hispanic Digital Network (HDN), announced the addition of two U.S. Hispanic marketing experts, Tony Hernandez and Lou Ramirez, to its Hispanic online advertising sales force. With these key appointments, HDN, a service of PR Newswire and the nation’s first Internet advertising network of U.S. Hispanic local media, expands its consultative sales team to support marketers in reaching the fastest-growing online consumer segment in the U.S.

“With more and more U.S. Hispanics navigating the Internet, PR Newswire recognizes the growth and importance of the Hispanic market and the need to help marketers understand the opportunity and then reach it efficiently with their limited multicultural budgets, both offline and online,” said Manny Ruiz, president, Multicultural Markets Division, for PR Newswire, the world’s leading commercial news distribution service. “By expanding HDN and its expert personnel, we can provide marketers with the absolute best-of-breed solutions and guidance to help them achieve their online goals.”

“In tough economic times, marketers are seeking maximum ROI on their investments, particularly in the multicultural and digital spaces. These appointments further enhance the expertise that we provide to both our publishers and advertisers to navigate these emerging markets. Tony and Lou’s experience in the Hispanic media industry along with their knowledge in the online advertising space help our clients as we continue to grow and gear up for 2009 and beyond,” said Bill Gato, vice president and co-founder, Hispanic Digital Network. “Since 2003, as the first Latino-owned local media online ad network, HDN has distinguished itself by helping US-based Latino publishers from across the country expand their offering to the online space while simultaneously enabling national advertisers to reach the Hispanic online community via a reliable ad network of local media websites.”