Heineken Hispanic duties assigned to Wieden & Kennedy and Edelman.

Hispanic creative and PR duties for Heineken previously Vidal Partnership are being re-assigned.

Edelman will develop and implement public relations programs for the Heineken, Heineken Light and Amstel Light brands. Specifically for Heineken, the agency will manage general-market and Hispanic campaigns surrounding consumer-marketing launches and event-sponsorship activations.

In addition to managing general-market advertising and industry-leading social media channels, Wieden+Kennedy New York will now look after all Hispanic above-the-line activations for Heineken and Heineken Light.

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