Henkel appoints Pereira & O’Dell as AOR for Laundry and Home Care.

Pereira & O’Dell announced that it has been retained by Henkel Consumer Goods Inc., in North America as its agency of record for laundry and home care brands including Purex, Renuzit and Soft Scrub.

“Henkel´s Laundry & Home Care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we’ve experienced,” said Eric Schwartz, GM Laundry & Home Care at Henkel Consumer Goods, Inc. “It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O’Dell, which made them our choice for agency of record.”

“We are thrilled to have this opportunity to work with a Fortune Global 500 leader and aim to boost Henkel’s continued success in ways that honor its commitment to excellence and build customer loyalty,” said Andrew O’Dell, CEO of Pereira & O’Dell. “This partnership allows our agency to leverage our expertise creating standout work in the consumer packaged goods arena and make these brands that are a part of our daily lives a little more familiar.”