Hermes – VP of Client Services @ LATINTHRE3.

LATINTHRE3 announced that it has appointed Christopher Hermes as its new Vice President of Client Services. Mr. Hermes, formerly a VP/Director, Marketing Strategy and Services at Modem Media (a Digitas company), will be spearheading the firm’s Client Services group across all of its offices in the U.S. and Latin America.

“This is an extraordinary time in interactive marketing. It has become obvious that shifting marketing expenditures toward the U.S. Hispanic market and Latin America is going to yield higher ROI for a number of Fortune 500 companies. LATINTHRE3 is clearly the industry leader in this market and I’m honored to join the team”, said Mr. Hermes.

“Chris is a highly-experienced executive with an impressive marketing services resume”, said LATINTHRE3 CEO Matias Perel. “He has led successful marketing efforts in the U.S., Europe, and Latin America, and is known as an industry-leading progressive marketer who consistently focuses on and achieves measurable success.”

While at Modem Media Mr. Hermes led client teams and developed the strategic direction for several brands; including, Hewlett-Packard, General Motors, Intel, Schwab, Michelin, BFGoodrich and Uniroyal.

Prior to joining Modem Media, Mr. Hermes successfully established and led the Mexico City operations of a near-shore incubator (Contactos Inc.) While there he launched a top-tier online advertising-based B-to-B directory that developed and provided digital marketing solutions for numerous brands, including; Grupo ACIR, INFOCEL, US/MexicoBusiness and PC World.

Prior to Contactos, Chris held a position with IBM Global Services in Belfast, Northern Ireland as a Marketing Consultant, where he was responsible for coordinating market research projects and evaluating the profitability of international expansion for a number of small to midsize international companies.