Herrera joins Burger King Corp.’s Diversity Action Council.

Burger King Corp. announced that George Herrera, former president of the United States Hispanic Chamber of Commerce (USHCC), has joined BKC’s Diversity Action Council (DAC) as its newest member.

Made up of BKC professionals and outside thought leaders, the DAC serves as an independent, working advisory board for the formulation and evaluation of BKC’s diversity development goals. Established in 1991, the DAC represents the franchise and community interests of African Americans, Hispanics, Asians and other minority groups. Its mission is to help facilitate business development and trade between BKC and the ethnic communities, while removing barriers that impede good business relationships.

“George’s understanding of and influence in the Hispanic community is unparalleled and promises to be an indispensable asset to the DAC,” said John Chidsey, chief executive officer, BKC. “Herrera’s membership in the DAC is a key addition to the advisory body.”

“Burger King Corp. has a long history of commitment to diversity, and I am honored to join the Diversity Action Council to continue promoting the voice of Hispanics and minorities in business,” said Herrera.