HIBU names Ariadna as US Hispanic & LatAM AOR.

Hibu,Inc., formally known as Yellowbook, is transforming their business from being a leading supplier of print and online advertising for small and medium-sized enterprises (SMEs) to being a leader in the emerging local eMarketplace for consumers and SMEs.

Ariadna was selected as the agency of record for hibu in the U.S. to manage US Hispanics and Latin America markets, handling strategy, creative and media work, including digital and traditional media planning, buying and production.