Hill, Holliday Hispanic is now …. abecé

Hill, Holliday’s Hispanic marketing practice based in Miami announced that, it has changed its name to abecé. Abecé is the Spanish pronunciation of the first three letters of the alphabet (a, b, c). The name represents the way in which the practice approaches Hispanic marketing by starting with the fundamentals, the building blocks of a strategic communications program that touches the hearts and minds of its target audience within the diverse Hispanic market.

“Hill, Holliday Hispanic is a well-established practice within the agency network and the name change to abecé clearly reflects our work, our passion and our position as a leading provider of Hispanic marketing and communications,” said José López-Varela, managing director of abecé (formerly Hill; Holliday Hispanic). “The name change represents a natural evolution of our brand. After three years of continuous growth, we have the opportunity to carve out a more focused identity which speaks directly to our capabilities and our clients’ needs.”