Hilton Hotels Diversity Advertising Campaign @ TRUE Agency.

Hilton Hotels Corporation announced today that it has hired minority-owned TRUE Agency, Los Angeles to administer its 2004 Diversity advertising campaign. The focus of the 2004 Diversity campaign will be a continuing effort to increase awareness of the Hilton commitment to diversity; expose minority and female entrepreneurs to the Hilton Hotel Owner/ Franchise Development program; and attract minority-and-women-owned business to the Hilton Supplier Diversity Program. The assignment includes print and online creative advertising, as well as media planning and placement.

“We’re looking forward to attention-grabbing creative and the marketing plan integration we know will come from working with TRUE. They demonstrated a clear understanding of our objectives, and presented a campaign that creates a unique positioning for our Diversity programs,” said Floyd Pitts, senior director, diversity programs for Hilton Hotels Corporation.

“Hilton Hotels Corporation is one of the most respected and admired brands in the world,” said Valencia Gayles, COO TRUE Agency, Los Angeles. “We are looking forward to implementing our creative and strategic ideas to help Hilton successfully promote its Diversity initiatives.”