Miami-based Hispania Public Relations, Inc. has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania Co-owner and President Sergio López-Miró.
“We’re proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none,” said Andy Dahlen, Vice President, Marketing at Beech-Nut. “Hispania’s history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency.”
“Those relationships are essential to successful PR campaigns, even in this age of electronic PR and emphasis on social media,” López-Miró said. “The term ‘public relations’ speaks for itself – This is a business that continues to be about relationships first and foremost. Our media relationships, along with our expertise in developing and positioning clients’ stories in ways that make them attractive to the press, guarantee our placement of even the most difficult stories.”