Hispanic Boom Conference Zooms In On Effective CRM.

Strategic Research Institute’s continuing series of multicultural marketing conferences brings together a never-before-roster of speakers from an impressive line up of brands and mainstream and Latino marketing, promotions, advertising and communications agencies.

6th Annual Hispanic Market Boom & Profitable Customer Strategies
June 12-14, 2005
Hyatt Regency Los Angeles
Los Angeles, CA
http://www.srinstitute.com/CM450

Spanning a wide range of categories, you’ll be able to meet and learn from Food City Phoenix, Clamato/Cadbury Schweppes, Kraft, Diageo North America and Heineken USA’s Tecate brands on the food and beverages side. Merrill Lynch, Time Warner Group, and IBM will share their thoughts on how major corporations are stepping up their efforts in this area. Xbox and Nickelodeon will offer new ways to build relationships with the younger generation of Latinos. Lexicon Marketing’s Olympia Cookware range and the post-conference workshop will also outline successful direct response tactics and strategies for Spanish-dominant Latinos. Diageo North America, Yahoo en Espanol, Media 8 and Latinthre3 will unravel the growth opportunities in e-Hispanic marketing. This line up of both pioneers and established industry players in the growing field of Hispanic marketing will keep you at the forefront of the action in a soon-to-be-$50 million market. Stay tuned for the exciting addition of major players from Mexico to discuss the hot topic of “Cross-Border Marketing”.

Keynote Speakers and Anchor includes:
Terry G. Vavra, Chairman Emeritus
Ipsos Loyalty Inc.

Timothy L. Keiningham, Senior Vice President and Head of Consulting
Ipsos Loyalty Inc.

Farnaz Wallace, Chief Marketing Officer
Church’s Chicken

Victoria V. Negrete, Chief Executive Officer
The Cartel Group

Bill Nielsen, General Manager and Director, U.S. Subsidiary
Xbox

Gordon Paddison, Executive VP, Integrated Marketing
New Line Cinema (Anchor to Time Warner Panel)

Salvador Duran, Author
Hosted by Xtreme Cars & Stars

Plus:
–Nickelodeon and Cultural Access Group conduct pre-conference workshop on Los Ninos
–Cheskin leads Cross-Border Marketing panel featuring major Mexican brands
–Global Telesourcing to conduct Post Conference Workshop on how international outsourcing of customer service can maximize a product’s ROI

Preliminary Sponsors and Exhibitors Include:
IBM, Cheskin, Media 8, Xtreme Cars & Stars, Global Telesourcing, Latinthre3, Media8, Hoy, PR Newswire, Yahoo en Espanol, and Ofrenda Inc.

FOR PROGRAM AND REGISTRATION INFORMATION:
Register by Friday, May 13th and Save $300.

Log onto: www.srinstitute.com/CM450
E-mail: in**@sr*********.com
Call: 800-599-4950
(Please mention priority code DEM005401 when registering.)