Hispanic Family Network Sales @ Worldlink.

WorldLink has entered into an exclusive infomercial advertising sales representation agreement with La Familia Network (LFN). The announcement was jointly made today by Toni Erickson Knight, founder and CEO of WorldLink, and John Roos, LFN’s senior vice president of marketing.

Under terms of the arrangement, WorldLink will exclusively oversee all general market, direct response, infomercial ad sales and full length programming for LFN, the first and only family Hispanic cable network in the United States.

“The growth of viewership in the Hispanic market continues to expand and a network such as LFN is an excellent example of niche programming targeting a specific demographic within this audience,” commented Erickson Knight. “LFN’s diverse schedule of talk shows, music, educational and entertaining programs combined with shows dealing with family issues, financial matters and the heritage of New World Hispanics offers advertisers a wide range of appealing choices.” She added, “In our six years of operation, WorldLink has established itself as the strongest media sales firm in the Hispanic market with extensive relationships throughout this growing market segment. I look forward to our company’s continued growth in this sector.”

Roos stated, “La Familia is a commercial Spanish language network that is growing on Cablevision systems in New York City, as well as a growing number of systems throughout the country.”